The Earthwise Group played a leading role in conceptualizing and co-creating Ishana among a multi-stakeholder group that included the GMR Group (developers of the Delhi International Airport), promoter The Spa Group, Isha Foundation, and others. Working with India’s leading interior architects, Lotus Design, and leading branding agency Codesign, a comprehensive brand and visual language was established along with a unique contemporary material language. The store was the first commercial space in the world to introduce a dimension of energy experience that was facilitated by the Isha Foundation. It was frequented and appreciated by millions of travelers and as intended, left a lasting favorable impression of India in their minds and hearts as they departed the country.

NUVEDA was conceptualized by the Earthwise Group and developed with the Baidyanath Group, one of India’s oldest and most established Ayurveda companies. It sought to bring to contemporary life the essence of ancient Indian living. The retail concept and product mix was designed to have both a strong domestic appeal as well as an international one and was an attempt to create a global brand of Indian origin. Given the support of the promoting entity from the Baidyanath Group, the retail concept allowed for an in-house product mix that ranged from personal care and supplements to curative medicine. In doing so, the value proposition was very unique and catered to the discretionary inclination of the rising urban Indian.