The Earthwise Group played a leading role in conceptualizing and co-creating Ishana among a multi-stakeholder group that included the GMR Group (developers of the Delhi International Airport), promoter The Spa Group, Isha Foundation, and others. Working with India’s leading interior architects, Lotus Design, and leading branding agency Codesign, a comprehensive brand and visual language was established along with a unique contemporary material language. The store was the first commercial space in the world to introduce a dimension of energy experience that was facilitated by the Isha Foundation. It was frequented and appreciated by millions of travelers and as intended, left a lasting favorable impression of India in their minds and hearts as they departed the country.