MANTRA HERBAL was co-created by the Earthwise Group in a partnership with majority owner and promoter Baidyanath Group – one of the oldest Ayurveda companies in India. The original formulations behind the brand have been around and tested for over two decades. However, the re-launched product range was intended for both the domestic and international markets. It was also re-formulated to be free of the so-called dirty dozen chemicals and remains one of the healthier personal care products across all brands in the market. With over 60 products, 200+ retail touchpoints, an online presence across all major e-commerce platforms, Mantra Herbal is poised to be a leader in the fast-growing Ayurveda personal care space.

GREENR is a business initiative primarily targeting India’s millennials to help live healthier and more sustainable lives. It was conceptualized by the Earthwise Group which continues to play a leading role in brand and product development as well as communications. It is the first urban plant-based restaurant chain in the country and will eventually utilize this infrastructure to upsell consumer products. As an authority on food and health in the country, we will soon launch a content marketing vertical as well. As the Indian economy prepares for its major growth phase, GREENR is poised to fulfill the aspirations of hundreds of millions of middle class customers, introducing India to the most positive health and sustainability food innovations of the West.